Yo

The challenge

YO is a new product in an untapped market - home male fertility test kit that checks the vitality of a live sperm sample. The kit includes a sample slide and an app. The app connects to the camera of the phone, that captures the footage from a previously collected sperm slide and deciphers its data.

The alternative is a long and not intimate procedure at a medical facility. The intention here was to introduce a trustworthy new product, at the comfort of one's home, that would accommodate precisely and professionally each potentially nervous man through a rather long and complicated sperm checkup using a home delivered toolkit and his phone.

The peel waiting time is for the app to decipher the results and inform the user of his fertility percentages is up to 15 min. How might these 15 min be adressed in an uplifting way to the user?

Home male fertility kit app design.

YO is a home male fertility test kit that checks the vitality of a live sperm sample. The kit includes a sample slide and an app. The app connects to the camera of the phone, that captures the footage from a previously collected sperm slide and deciphers its data.

The goal was to introduce a trustworthy new product, that would accommodate precisely and professionally each potentially nervous man going through a rather long and complicated sperm checkup using a home delivered toolkit and his phone.

Home male fertility kit app design.

YO is a home male fertility test kit that checks the vitality of a live sperm sample. The kit includes a sample slide and an app. The app connects to the camera of the phone, that captures the footage from a previously collected sperm slide and deciphers its data.

The goal was to introduce a trustworthy new product, that would accommodate precisely and professionally each potentially nervous man going through a rather long and complicated sperm checkup using a home delivered toolkit and his phone.

Target Audience

Group A: men in their 20-30s, that want to check their vitality in the context of beginning a family.

Group B: men in their 30-50s, having a second/third spin at having children and in need to check whether they are up for it, sperm-wise.

Both groups are eager to avoid unnecessary medical procedures outdoors and want a reliable source for dealing with this matter privately.

The Market

No competitors. Existing products appear primary in hospitals. Launching in Europe first

Brand Characteristics

Serious, scientific, trustworthy, approachable

Execution scope

Research, brand language, product (mobile app)

Turning a peak stress moment into fun

The longest stage in the flow is the 15 min waiting period for the sample to sit with the solution in it before moving on to the result of "I am a functioning man, my sperm is working" or "ouch".

The approach chosen was to use trivia to occupy the mind with light related questions, while waiting. The animations had to be smart and hinting towards the subject, rather than being straightforward and obvious. It tested well and led to creating a bank of additional trivia questions.

The flow

A linear clean and clear sequence of requested actions accompanied by svg based animations that would turn "dealing with sperm" into a clear and approachable matter. The length of the process is lightened by the trivia break and the relief of the end result. Use L/R arrows to navigate the app

Achieved result

A medically accurate and intimate product was released to the world. The red color of the brand turned out to not interfere with the green/red yes/no result logic. The app is active in the app store.

My role

Research, brand language (content, illustrations, motion design), product design, testing it and make it ready for development

Collaborators

Bee Creations (logo and color palette design, funding and support)